You switch on a news channel and all you hear or see on the screen is Chak De India. Granted it's a catchy song with an anthemic quality, a We will we will rock you embellished with dollops of pop patriotism. And it's the ultimate sports film, picking up a sport in the doldrums and celebrating the triumph of the underdog.
But heard and seen day in and day out, even a good thing grates on your nerves. And the song itself has been hijacked by the very game the film Chak De India raised its voice against - cricket. Shah Rukh Khan was heard on news channels after India recently won the Asia Cup hockey tournament in Chennai, but then he was seen (at the Wanderers) as well as heard after the Twenty20 triumph. Therein lies the rub.
As the media circus rolled along with Team India, hockey coach Joaquim Carvalho decided to stick his neck out with hockey's familiar theme - Big Brother Cricket. Carvalho castigated a Union Minister and four state governments for ignoring their Asia Cup triumph, while showering cricketers with praise and more importantly big bucks.
Yes, Carvalho is right if he feels hockey ends up playing second-fiddle and politicians bend over backwards searching into the state coffers to reward cricketers. But then Asia Cup is one thing and the World Cup is something else. And it's not as if the Asia Cup triumph did not get its due share of importance. For starters, Chak De and its offshoots were all over the headlines of news channels and newspapers.
As Karnataka CM Kumaraswamy hinted, it's time for Carvalho to stop cribbing and think about the World Cup, Olympics, Champions Trophy etc. After all, nothing succeeds like success.
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